BUSINESS HEALTH INDEX SURVEY
TM
SECTION 2:

SALES AND MARKETING

PLEASE RATE YOUR BUSINESS FOR EACH MAJOR CATEGORY BY CHECKING THE BOX THAT BEST DESCRIBES HOW YOU FEEL ABOUT EACH ITEM LISTED. WHEN COMPLETE, PRINT OUT THIS PAGE AND CLICK THE LINK AT THE BOTTOM OF THIS PAGE TO PROCEED TO PART 3 OF 4.

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Very Concerned

Concerned

Good Great Don't Know Not Applicable

1. Lead Generation

2. Lead Conversion to Sales
3. Number of Salespeople
4. Revenue per Salesperson
5. Salespeople Turnover
6. Sales Training
7. Sales Process (procedures)
8. Closing Ratios
9. Repeat Business
10. Market Research
11. After Sales Support
12. Customer Satisfaction
13. Direct Mail
14. Sales Goals
15. Company Image
Very Concerned

Concerned

Good Great Don't Know Not Applicable
16. Company Vision/Mission
17. Public Relations
18. Pricing of Products/Services
19. Positioning of Company
20. Competition
21. Distribution Strategy
22. Hiring Good Salespeople
23. Advertising Effectiveness
24. Sales Management
25. Salespeople Motivation
26. Trade Shows/Seminars
27. Commission Plan
28. Strategic Planning
29. Lead Tracking
30. Sales Budget
31. Market Share Analysis
32. Selling Expenses
33. New Product Analysis
34. Sales Promotion
35. Marketing Planning
36. Strategic Alliances
37. Internet Online Marketing

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